, Founder and CEO of Improved results LLC, joins Penny and Thomas Power, the founders of BIP100, to talk about the best (and worst) ways to use LinkedIn to grow your personal brand and get clients reaching out to you.
This sounds like the perfect scenario for anyone in business. Building your brand to the point where customers come to you, rather that you having to chase them is the holy grail of marketing. But is it possible? And is LinkedIn the place to make it happen?
Jon has a lot of experience in marketing, and specifically in creating a powerful online presence for his clients. While he had been a member of LinkedIn for a long time, he was slow to warm up to it. He felt there was a lack of community, a lack of real connection on the platform, but he sees how that has changed, and is continuing to change.
Within the last three years it has become his number one place for business networking.
What are some of his tips and insights?